BCG Strategic Planning
Process
Our strategic planning process is designed to translate
ideas into action. Incorporating a team approach, this semi-structured
process energies the creative ideas of people while building strong commitment
to implement. In addition, the entire strategic planning process is a
strong team building initiative for participants.
BCG's strategic planning process is extremely flexible,
and can be accomplished over a series of sessions or at a planning retreat.
Various methods are recommended to ensure feedback from relevant stakeholders,
including staff, customers and others. When appropriate, formal means
of data collection (i.e. surveys, focus groups) are included to assist
in the analysis portion of the process.
The planning process is outlined below:
I. Planning Overview
...a. Review the planning process
...b. Generate expectations
II. Data Collection
...a. Initiate a process to collect relevant
data (i.e. staff and/or customer surveys, financial records, sales/marketing
plans)
...b. Aggregate and summarize results
III. Planning Process
...a. Analysis
.........i. Review existing reports, survey
findings, and implications
.........ii. Conduct a SWOT (strengths,
weaknesses, opportunities, threats) analysis
...b. Organizational Definition
.........i. Who, what, how, where
.........ii. Existing services, possible
services, services to potentially discontinue
.........iii. Critical success factors
...c. Core Ideology
.........i. Core Purpose - fundamental reason
for existence
.........ii. Core Values - essential and
enduring tenets
...d. Planning
.........i. Decision making - "the
essence of strategy is choice"
.........ii. Strategic targets - key indicators
for success
.........iii. Tactics - action steps; who,
what, when
.........iv. Implementation and monitoring
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